Things required in job applications mentioned as optional should never be overlooked. For employers, it’s a plus to choose to fill the open position. Obviously, cover letter is intended to captivate a hiring manager to get impressed as cover letter is meant to show off your skills. It’s meant to mock and tempt the hiring manager or recruiter or to keep reading and be so interested in you that they simply cannot put down your resume. Think:

personable and professional.
Some of the best cover letters tell interesting stories about the candidate and help them to be seen as a good culture fit for a company. As a matter of fact, healthcare recruiters always remember the personal side of cover letter. This is when you become more than just another applicant. They connect your experiences with your name because you are giving them another dimension of you, sharing what makes you unique. Given the significance of a cover letter, you cannot afford to blow it at any cost. Once you have got a working draft, it is time to grab your red pen.

Here are 15 words and phrases that are simply dragging your cover letter down. Cut them! Take the expert advice below to craft the best cover letter possible and let your personality, not robotic prose, shine through.

I’m not sure if you know
When it comes to today’s job search process, another thing to remember is your online footprint. Phrases like this one underestimate a recruiter’s ability to Google and may come across as naive. HR professionals and recruiters do their due attentiveness on you. Trust us, they know. In a way, your Google search results are a lot like the modern day cover letter. After an employer reads your cover letter, they will also Google you. Beat them to the punch and Google yourself. Be sure you are comfortable with the information that shows up on the first two pages of the Google search results. Look through social media, photos and any other websites that show up when you search for yourself.

Thinking outside of the box
Recruiters read thousands of cover letters and resumes. It is their job. So try hard to make reading your cover letter a treat. More specifically, stay away from phrases that are known to annoy hiring managers, such as heavy lifting, think outside the box or game-changer. Be creative instead of being trendy.

To Whom It May Concern
Generic salutations, while professional, can be a bit sterile. Do a little digging to find the name of the hiring manager or the executive healthcare recruiters. Let us say you discover an opening for an electrical engineer position at an engineering organization’s website. The position description indicates the employee will report to the lead electrical engineer. Initially, you decide to bypass the company’s automated application system so you can customize your communications. You sail over to LinkedIn and begin researching. Use the advanced search feature and type in the required details and click enter. Your results will appear.

Insider Jargon
Job seekers should try to minimize phrases that are very industry-specific, especially if they are switching industries. Although these phrases may sound impressive within one industry; they will most likely confuse your hiring manager in the new industry you want to switch to.

Claims without Evidence
Instead of simply saying you’re good at what you do, providing a valuable anecdote. Let us say you are applying for a marketing director position. Among other aspects in the description, the job requires several years of marketing experience, a deep knowledge of lead generation, and strong communication skills. Describe how, in your previous role as a marketing manager, you ran several campaigns for your clients and exceeded their expectations of lead generation (with specific numbers, if possible), and how you also trained and mentored new associates on how to manage their own accounts, which improved client retention rates. In other words, show how effective you have been in the past. Your anecdote is accomplishing a lot at once. It is demonstrating one of your top hard skills, lead nurturing and showcasing how you can collaborate with trainees, communicate effectively and educate new employees on processes and client relations. You are proving that you can meet the communication standards and marketing knowledge they’re seeking.

You should not just say that you want the job or that you love your industry. You have to show your passion. Share why your career path best suits you and how your love for your work drives and motivates you. For example, answer some questions about what made you wants to enter the field, how your personality helps you succeed, and what past experiences influenced your career decisions.

Embellishing in a cover letter is one way to set yourself up for letting down your future employer once you have been hired. Steer clear of touting skills you do not really possess or overselling your impact on a key project at your current employer. The best case scenario is that lying on a cover letter creates uncomfortable situations. Worst case scenario? You will lose the job because you are not the candidate they were looking for.

When you are looking for a job, do your best to bring your authentic self to the table. As the old saying goes, people hire people. Often, you are hired because the hiring manager likes you, not just because you can do the work. Nobody likes insincere flattery. It leaves an impression that you are not authentic and therefore cannot be trusted. In business, especially in an employee/employer relationship, trust is paramount. Avoid being insincere and focus on building a true relationship with your future hiring manager.

To be continued…